Introducing the new Jamie Anderson x GNU collection Winter 2025
If there’s one thing the GNU x Jamie Anderson collection proves, it’s that true greatness lies at the intersection of cutting-edge technology, sustainability, and the experience of a world-class snowboarder.
The 2024/25 collection features the GNU Ladies Choice and GNU Free Spirit, two boards designed for ultimate performance and freedom on the slopes.
These boards aren’t just gear—they’re an embodiment of Jamie Anderson’s spirit, artistry, and love for the mountains.
Let’s dive into what makes these boards so special and why they’re the ultimate companions for female riders ready to carve, stomp, and glide their way through any terrain.
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Why the GNU Ladies Choice Is an Absolute-Snow Team Favourite
The GNU Ladies Choice, co-designed with Jamie Anderson, is a firm favourite among the rad women on our team—and for good reason. This freestyle-focused board is an all-mountain dream, offering unmatched versatility for everything from mellow resort days to high-energy park laps.
What Makes It Awesome?
Asymmetrical Magic:
Featuring an asymmetrical twin shape, the Ladies Choice balances the human body's natural asymmetry, making heel and toe-side turns effortless. You’ll enjoy a shorter heel-side contact length, deeper sidecuts, and an overall smoother ride.
C2X Camber Profile:
This hybrid profile combines mellow rocker between the feet with snappy camber underfoot, providing an ideal mix of float, control, and pop. Whether navigating powder or stomping landings, this board delivers.
Magne-Traction® Technology:
With seven serrated edge points, Magne-Traction offers unparalleled grip and edge hold, even on icy runs. It’s like having a knife edge under your feet for ultimate precision.
Eco-Friendly Design:
Sustainability meets performance with a lightweight Aspen/Paulownia core, eco-sublimated bio-plastic top sheet, and water-based graphic printing. Plus, GNU’s zero-waste manufacturing in Washington State keeps your environmental footprint minimal.
Who is the Ladies Choice for?
The Ladies Choice is perfect for freestyle riders looking for an easy-going board that cranks up the energy when needed. Whether you’re spinning off side hits or gliding through fresh corduroy, this board has your back.
The GNU Free Spirit: Jamie Anderson’s Pow Playground
For riders chasing fresh powder and big mountain adventures, the GNU Free Spirit is a game-changer. Jamie Anderson designed this floaty freeride board to tackle deep snow, steep lines, and everything in between with confidence and style.
Why Choose the Free Spirit?
C3 Camber Profile:
This aggressive hybrid profile features a shorter rocker between the feet and extended camber zones, offering precision, stability, and explosive pop. It’s perfect for charging down steep terrain or cruising through dreamy powder days.
Magne-Traction® Grip:
Like its sibling, the Free Spirit benefits from Magne-Traction, ensuring exceptional edge control no matter the conditions.
Eco-Conscious Craftsmanship:
Built with GNU’s hallmark commitment to sustainability, the Free Spirit features an eco-friendly core, bio-plastic topsheet, and zero-hazardous waste manufacturing.
Who is the Free Spirit for?
The Free Spirit is tailored for adventurous riders who want a playful yet powerful board for backcountry exploration, resort runs, and beyond. Whether you’re hitting the biggest lines or enjoying mellow pow days, the Free Spirit is your ultimate partner.
Jamie Anderson’s Signature Style & Sustainable Stoke
Both the Ladies Choice and Free Spirit boards feature stunning artwork by Sarah King, brought to life with eco-sublimated, solvent-free printing. These boards are not only functional masterpieces but also works of art, reflecting Jamie Anderson’s passion for creativity and the environment.
GNU takes sustainability seriously, operating out of one of the world’s most environmentally friendly snowboard factories in Washington State. Powered by 90% renewable energy, every board is crafted with care to minimise waste and maximise fun on the slopes.
GNU Ladies Choice: Absolute-Snow Women's Snowboard Favourite 2025
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"The GNU Ladies Choice is pure magic on the mountain!
Whether we were lapping the park, carving groomers, or dipping into side hits, this board felt playful, responsive, and incredibly smooth. It’s the kind of ride that gives you instant confidence—easy to handle when cruising but ready to step up when you’re pushing your limits.
We loved how stable it felt on landings and how effortlessly it handled turns, making every run feel fun and flowy. This board has quickly become our go-to for any kind of day on the mountain—it’s just that good.
Ladies, you’ll love every second on this gem! "
Why Every Female Shredder Needs the GNU x Jamie Anderson Boards
The GNU Ladies Choice and GNU Free Spirit are more than just snowboards—they’re a celebration of fearless, fun-loving women who thrive in the mountains.
Whether you’re mastering park tricks, carving fresh corduroy, or chasing dreamy powder lines, these boards are built to keep up with your passion, your style, and your ambition.
Designed with input from one of the most accomplished female snowboarders in history, these boards are packed with tech to help you ride your best while staying true to your love for the planet.
They’re not just gear—they’re a gateway to new adventures, bold lines, and unforgettable days with your crew.
This winter, grab the GNU Ladies Choice or Free Spirit and ride with confidence, creativity, and the same free spirit that Jamie Anderson brings to every run. Because when it comes to snowboarding, the mountains are yours to conquer.
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