Nidecker Snowboards - Celebrating 40 Years of Epic Rides and Unstoppable Innovation
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Nidecker Snowboards, one of our favourite brands here at Absolute-Snow, is hitting the big 4-0, and it’s time to celebrate the epic journey of a brand that's been revolutionising the snowboarding world.
Since 1887, the Nidecker family has been perfecting the art of gliding on snow and water. Nestled in the picturesque town of Rolle, at the foot of the Swiss Alps, Nidecker has become a beacon of innovation, passion, and pure, unadulterated joy.
So, let’s dive into the story of how this family-owned company became a legend in the snowboarding community!
The Early Days: Crafting Excellence
Nidecker’s story began over a century ago, crafting wooden products with unmatched precision. Picture this: the Nidecker family, masters of bending wood for wagon wheels, setting the stage for future innovations in skiing and snowboarding. This deep-rooted commitment to craftsmanship has always been a cornerstone of Nidecker’s approach.
They blend tradition with cutting-edge technology to create products that are not only beautiful but also incredibly functional. From those early days in the workshop, Nidecker has always had a passion for creating perfection.
Revolutionising Snowboarding
Fast forward to 1984, when Nidecker crafted their very first snowboard. They’ve been on a relentless quest to push the boundaries of the sport ever since. Driven by creativity and a deep respect for nature, Nidecker has pioneered numerous innovations that have forever changed the snowboarding game.
Imagine being the first to introduce the 4x2 insert pattern, revolutionising how bindings are mounted.
Then, in 1990, they unveiled the first asymmetrical snowboard, and by 1993, they introduced 'double flex control,' the precursor to today’s rocker design. These game-changing innovations have garnered Nidecker numerous awards and solidified their reputation as industry leaders.
The active strap system used by Flow (now Nidecker Flow) bindings is yet another example of Nidecker’s relentless pursuit of excellence, providing riders with unparalleled ease and efficiency.
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Nidecker has become a beacon of innovation, passion, and pure, unadulterated joy
A Global Snowboarding Icon
Nidecker’s influence extends far beyond the Swiss Alps. Their boards have conquered the summits of Mount Everest and Mont Blanc, showcasing their durability and performance in the most extreme conditions. Imagine riding a Nidecker board at the top of the world!
By the mid-1990s, Nidecker had become the second-largest snowboard brand in the world, a testament to their global impact.
Today, Nidecker’s products are available worldwide (and a firm favourite here at Absolute-Snow!), sharing their passion and expertise with riders everywhere.
Wherever there's snow, you'll find someone shredding on a Nidecker board.
Swiss Quality and Innovation
Rooted in the Swiss Alps, Nidecker proudly maintains its headquarters in Rolle, near Lake Leman. Switzerland’s renowned precision engineering and technological excellence are embedded in every Nidecker product.
The diverse terrain surrounding their headquarters, from gentle slopes to the daring steeps of Verbier, provides the perfect playground for testing and refining their designs.
This commitment to Swiss quality ensures that every Nidecker snowboard delivers peak performance and durability. When you ride a Nidecker, you're experiencing the best of Swiss craftsmanship.
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Progression and Pure Joy
At the heart of Nidecker’s ethos is a commitment to progression and pure, unadulterated fun. The brand’s mission is to propel snowboarding forward by creating products that allow riders to push their limits. Whether through groundbreaking technology or innovative design, Nidecker ensures that every rider, from beginner to pro, has access to the best gear.
Their tagline, “For More Fun,” perfectly captures Nidecker’s goal: making riding as comfortable, effortless, and enjoyable as possible.
From the thrill of carving to the exhilaration of fresh powder, Nidecker’s products are designed to maximise the joy of riding.
It’s all about those moments of pure stoke when you’re out on the mountain.
A Legacy of Family and Passion
Since its inception, Nidecker has been a family affair. Owned and operated by the Nidecker family for over 130 years, the company has grown to include every employee, team rider, and customer.
This sense of community and shared passion for snowboarding is what fuels Nidecker’s drive and innovation.
Celebrating 40 Years of Snowboarding Magic
As Nidecker reaches 40, we're not just celebrating a milestone – we're celebrating four decades of carving fresh tracks, pushing boundaries, and living the ultimate snowboarding dream.
Nidecker stands tall as a leader in the snowboarding world, committed to innovation, sustainability, and the pure joy of riding. Here's to 40 years of epic rides, unforgettable memories, and countless moments of pure stoke on the slopes.
Happy anniversary, Nidecker, from all of us here at Absolute-Snow! Let’s keep the adventure going and make the next 40 years even more legendary - cheers to many more epic rides and endless fun!
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More Nidecker Goodness....
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Can't get enough? We've got you!
Check out our interview with Nidecker rider Lewis Sonvico on the launch of last season's movie Left Right, as well as behind-the-scenes photos and more.
Watch Now
Our Best Nidecker Picks For 2024/2025
Nidecker Supermatic Bindings (check out our early release 24/25 colourway!)
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Nidecker's Supermatic is the game-changing snowboard binding everyone has been talking about, working seamlessly with any brand or model of snowboard boot.
This innovative binding features Drop-In technology for a secure lock-in feel and a smart Locking Slap Ratchet system that remembers your fit for hassle-free sessions. The heel pedal activates the automatic closure and opens the hiback, ensuring a smooth and snow-free entry.
Active Straps guarantee a perfect fit every time, and the Hybrid design allows for efficient energy transfer, letting you ride with more freedom.
The lightweight Asym Rockered Matic-Series baseplate and heelcup provide an ideal balance of stiffness and flex for a comfortable and precise ride. With ExoFrame straps and a 3D hinged Auxetic pattern, the Supermatic promises top performance and unbeatable comfort across all terrains and conditions.
Get ready for an epic snowboarding experience with the Nidecker Supermatic!
Nidecker Merc Snowboard
The Nidecker Merc is perfect for freestyle enthusiasts who love to explore the park with confidence.
With a CamRock profile, this board ensures effortless turn initiation and smooth transitions, whether you're carving down groomers or slashing through powder. The Merc's durable construction and responsive feel also make it a reliable choice for all-mountain cruising, allowing riders to tackle any terrain with ease. Whether you're hitting jumps, jibbing rails, or carving up the slopes, the Merc should be on your radar!
Nidecker Astral Women's Snowboard
The Nidecker Astral is your ticket to an epic ride! Packed with high-energy features, this board is ready to push your skills to the next level. Whether you’re sending it in the park or shredding untouched powder, the Astral has you covered. With its playful soft/medium flex, CamRock profile for smooth turns and effortless edge control, and a twin shape for confidence in switch and park tricks, this board is a game-changer. The beech reinforcements add extra pop, and the bomb-proof N-5000™ base means it’s built to last.
Get ready to crush every inch of the mountain with the Nidecker Astral—your ultimate all-mountain partner!
Nidecker Flow Design Bindings
In 2024, Nidecker and Flow merged to bring a new era of snowboard bindings with the Nidecker Flow Design series. Combining Nidecker's innovative engineering and Flow's renowned speed entry system, these bindings offer an unmatched blend of convenience and performance.
The Nidecker Flow Design bindings feature a reclining hiback for easy step-in access and secure, comfortable fit, allowing riders to hit the slopes faster than ever. Enhanced with Nidecker's durable materials and precise construction, these bindings provide exceptional responsiveness and control.
Explore Winter 2024/25 Nidecker Gear
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