Yuki Threads

Yuki Threads is a 100% Australian owned snow apparel company that bridges the gap between the Mountain and Street that genuinely cares about their customers. Yuki are passionate about enjoying life and are committed to making the highest quality apparel, accessories and outerwear.
Yuki Threads was founded in 2010 when founders Mitch and Lani were doing back to back seasons between Mt Buller and Japan. Their vision was to create a 100% Australian owned snow apparel company that bridged the gap between the Mountain and Street that genuinely cared about their customers.

Since these grassroots beginnings, Yuki Threads has remained true to its core values; they're passionate about enjoying life and are committed to making the highest quality apparel, accessories and outerwear for our customers, who are the reason and inspiration for everything they do.

Along the road they've learned that it’s not so much what you do, but how you do it. They’ve learned that they can’t keep doing things the way people have done things in the past. They need to reduce their impact and take responsibility for what they are doing as a company and as individuals.

They’re not sustainable. Sustainability to Yuki, is the ability to replace a resource as fast as you are taking it and with a full view of a supply chain and company they don’t feel this is achievable. What they can do though, is constantly refine their systems and supply chain to make sure that they are the closest they can be to that unattainable goal. Yuki defines this as responsible. Taking responsibility for your actions.

You can now see a range of certified Fairtrade products made from certified GOTS organic cotton. Our synthetic fabrics are made from recycled plastic bottles. Yuki uses Bluesign approved fabrics and are also so proud to be partners with 1% For The Planet – a self-imposed environmental tax on all sales (not profits).