Yes

In 2008, a pivotal moment in snowboarding history unfolded. Romain de Marchi (RDM), known as the most explosive rider on the planet, had mastered Chad’s gap and was pushing the boundaries of freestyle in the backcountry. Jan Petter Solberg (JPS) was redefining freestyle in wild terrain, while David Carrier Porcheron (DCP) was carving out new lines across the untouched British Columbia backcountry. These three riders weren’t just changing the sport—they were shaping a new generation of snowboarders. At the peak of their influence, the global financial crisis struck, leading to the abrupt end of the UnInc program they had helped build, leaving them without a board sponsor.

In the midst of this uncertainty, a new voice of hope emerged: Barack Obama’s presidential campaign, rallying with the empowering message, "YES WE CAN." RDM, JPS, and DCP resonated with this mindset, embracing the challenge when others said it couldn’t be done. With determination and a shared vision, they decided to create their own snowboard brand. Partnering with the Nidecker brothers, they crafted their first boards, hand-painted with the defiant words: YES WE CAN. And so, YES. Snowboards was born.

Industry Recognition and Awards

Since its inception, YES. Snowboards has earned a reputation for innovation and excellence, garnering accolades from industry leaders and media alike. Despite having a minimal advertising budget, the brand has consistently received unbiased recognition, affirming the impact of their groundbreaking design theories on the snowboarding experience. For riders, this means added value and enhanced enjoyment every time they hit the slopes with a YES. board.

These honours reflect YES. Snowboards' unwavering commitment to pushing the limits of snowboard design and ensuring that every rider experiences the pinnacle of performance and fun on the mountain.