SOS clothing is made for skiers by skiers SOS stands for Sportswear of Sweden. For the creators of SOS skiwear, skiing is a complete lifestyle, and their mission is to create clothing for every situation. The range covers both advanced technical skiwear and casual sportswear. When SOS started out in 1982, they made themselves known as a colourful and rebellious brand. Through the years they have developed a great reputation, both in Sweden and in the rest of the world for their high quality and functional design.