Snow Peak

Snow Peak infuses vision, innovation, and responsibility within every design to deliver world-beating outdoor equipment for sleeping, dining, and gathering in the great outdoors.
Snow Peak's journey began in 1958, when founder Yukio Yamai, an accomplished mountaineer, created his own line of superior climbing gear, unimpressed with other gear on the market.  It is their birthplace and founder's heritage that Snow Peak turn to whenever they sit down at the drawing board to create their next invention.

Snow Peak's home in Sanjo City in the Chuetsu region of Niigata Prefecture - also known locally as the hardware town for its history of finely crafted metalwork.  A range of mountains that rise up to an altitude of 8,051 ft. between Niigata and Fukushima prefectures with rivers and streams which flow out to the East Japan Sea. This rich environment naturally evokes a strong connection to the outdoors.  For the people born and raised here, nature is a part of life. It is this place that inspired Yukio Yamai, and continues to inspire all of the products that come from Snow Peak. In fact, it is still home to their International Headquarters.

From 1980 to the present day, Snow Peak has been run by Yamai's son, Tohru Yamai, who brought the company to national recognition as a brand that inspires people around the world to enjoy the outdoors and find harmony with nature.  Yamai believes that it is Snow Peak's mission to bring people closer to nature; that by spending time outdoors we find our humanity.

Presently, the next generation of the Yamai legacy is being brought forward by Yukio's granddaughter, Lisa Yamai, who 2014 launched Snow Peak Apparel. With great acclaim from the fashion and outdoor industries, Snow Peak Apparel continues to inspire new generations of outdoor enthusiasts.