Prana

The word Prana means 'The Original Life Force', a universal energy that flows in currents in and around the body.




Prana is all about inspiring people to chase adventure, stay active their own way, and look good doing it. They specialize in making sustainable clothing for active everyday use. Everything is made from responsibly sourced resources and to the highest fair trade standards. Quality and integrity are at the core of what they do and who they are - creating clothing and accessories for rock climbers and yoga enthusiasts who want to protect the very environment that allows their sport and zen to exist.


Prana was born in 1992 in California, where the first apparel items were sustainably made and sent out from homemade recycled paper and shipped in fruit boxes from local grocery stores. The idea of remaining sustainable, respecting the environment and recycling everything possible is deeply rooted in the ethos of Prana. This ethos extends to the clothing lines that you see at Absolute-Rock today.