POW materialised in the mountains of the Pacific Northwest, USA. Born out of the love of snowboarding and the need for no-nonsense hand-wear in the cold weather of the mountains.
POW
POW materialised in the mountains of the Pacific Northwest, USA. Born out of the love of snowboarding and the need for no-nonsense hand-wear in the cold weather of the mountains.
POW Gloves are made with materials that ooze comfort and can withstand a wide range of conditions anywhere you play or work.
The POW brand was first dreamt about in 1997 on a road trip to a Washington State ski resort, Steven’s Pass. The snow was flying heavily, and “POW” – Prisoner of Winter was born. Years later in 2002, founder Dustin Goss began the branding and company development for POW that has emerged into a rapidly developing brand focused on quality hand-wear. By that winter, POW produced its first run of 400 pairs of gloves and began to test sales and marketability from the trunk of a car in the Pacific Northwest resort parking lots.
In 2005 the company ventured to Europe for the first time and began its international sales encounter. By the 2008 season, POW had achieved distribution in over 30 countries and had begun to drive a global brand culture that resonates to this day world-wide with a single product line. In 2010, POW was extended a GORE-TEX® license that allowed them to feature the durable and waterproof material in their products; meanwhile validating the “Built to Last” and “All Day, Everyday” mantras the company is known for. POW is one of the fastest growing glove brands in the world with distribution in over 38 countries and continuous innovation the company is pushing global domination to new heights.
