Planks

Starting out by selling t-shirts and beanies in Val d'lsere, Planks Clothing has grown to become one of the smartest and most progressive skiwear and snow goggles accessory brands out there today.
Planks Clothing is a British rider-owned ski company, founded in the French Alps. Born out of their intoxicating passion for skiing, their aim is to build a community of skiers around the world and give back to the people who make this sport so special. They develop products with personality and performance that allow people to have good times in the mountains, whilst being conscious about the planet we love. Planks are committed to questioning the status quo of the ski industry, in order to inspire a new generation of skiers.

Planks have been inspired by generations of skiers who have rebelled against the traditional idea of what skiing should be. From hot-dogging to smashing bumps, from dropping cliffs to ripping turns, skiing has always been cool! But in 2008, there was something fundamentally missing from skiing. Ski outerwear was vanilla and Planks wanted chocolate, strawberry, mint and coffee, and, in fact, the whole ice cream parlor. Planks didn't want to start standing sideways just to look cool, they wanted a look that reflected who they were and what they stand for as skiers. Something had to change so Planks began to give skiers their own voice and their own identity.