Peak Performance provides high-quality ski/snowboard clothing and accessories in simple but distinctive colourways that take inspiration from Scandinavian styling.
Peak Performance
Peak Performance was founded in 1986 by three friends whose main aim was to create clothing they wanted to wear that combined simple and cool designs with excellent functionality. They wanted apparel that allowed them to stay longer and return more often to the ski resort they loved - the little mountain village of Åre in the heart of the Swedish mountains. Stefan Engström, a world-class mogul skier with several World Cup wins, Peter Blom, editor-in-chief of Sweden's biggest ski magazine and Christer Mårtensson, an art director and designer were joined by former alpine skier and ski salesman Jonas Ottosson. This team gave birth to Peak Performance.
Ever since the start, innovation and the breaking of new ground have been fundamental to the development of their garments. Today, Peak Performance is a Sports Fashion brand serving every modern lifestyle's needs. They produce garments with a clear reason for being – to endure all seasons, through any weather and keep up with fashion trends.
By looking into every detail: cut, fabric, function and performance, Peak Performance designs products that will take you places, and move you seamlessly through your world for years to come. From iconic favourites to streetwear must-haves. In the end, it’s all about striving for freedom and making the most out of every activity, every move, and being prepared for anything.
From slopes to streets, from bike to bar, from work to workout — this is Peak Performance.