Napapijri breaks down barriers between street and summit by weaving outdoor inspiration and urban energy into their iconic outerwear styles.
Napapijri
Napapijri breaks down barriers between street and summit by weaving outdoor inspiration and urban energy into their iconic outerwear styles. Napapijri began its journey in 1987 as a travel bag maker in the shadow of Mont Blanc in Aosta, Italy. Inspired by polar exploration, their famous Bering Bag utilised the same materials found in military field tents. To this day, Napapijri remains dedicated to transforming technical outerwear into streetwear staples. They are committed to merging technical and specialist outerwear with everyday fashion, blending urban styling with adventure sports practicality.
Napapijri soon evolved into the iconic outerwear brand we recognise today, introducing the Skidoo and Rainforest anorak jackets to the market that featured many now-familiar brand staples: flap pockets, diagonal neck cuts, bold colours, and durable premium materials. Napapijri quickly expanded their repertoire to include sweaters, shirts, pants, and accessories, solidifying their status as an iconic outerwear brand with a focus on versatility and originality. Collaborating with designers like Karl Lagerfeld, Yoshinori Ono, Martine Rose, Patta, Obey, Fiorucci, and Luisa Via Roma further enhanced their brand identity.
Committed to hitting ambitious sustainability goals, Napapijri uses eco-friendly materials to reduce their environmental impact. They avoid using animal fur and down, opting for eco-fur and innovative insulating fillings. In addition, their Circular Series showcases the world's first 100% recyclable, mono-material jackets. By 2030, Napapijri aims to achieve 100% regenerative, responsibly sourced, renewable, or recycled materials.
