Atomic

Atomic have one simple goal - to make every skier a better skier.

Atomic started out in humble settings in Austria in 1955 producing just 40 pairs of skis a year with 4 members of staff. They now produce in excess of 600,000 pairs of skis a year in a global marketplace.

Atomic have the simple goal of making every skier a better skier through their innovative use of technology and design. This has helped them produce some of the most pioneering skis in today's market and, thanks to their team of sponsored alpine and nordic skiers, have helped push the progress of the sport.

Atomic is also a committed environmental company having introduced planet-friendly manufacturing methods including a wood pellet heating system and a whole Renu line made from recycled materials.