Armada

Armada are a surf, skate and snowboard-inspired ski brand consisting of artists, engineers, designers and of course the very best ski athletes out there!

In the early 2000s people were rethinking the sport of skiing. Ski brands had for the large part placed themselves firmly within the realm of alpine racing styles and designs. However, there was a new generation of image-conscious skiers emerging who had different things to say. They wanted skis to reflect their personality, style and outlook on the sport and life in general. And so the industry saw the 'freeskiing' boom.

But these people needed a company who could speak on their behalf. With a tone and image heavily influenced by snowboarding, skateboarding and surfing brands, Armada came to life with the aim of injecting fun, creativity and freedom of expression into the sport and riders who use their products.

Today, the Armada team work together to create some of the best and most unique skis on the market. They have had some of the biggest names in freeskiing on their pro teams such as Tanner Hall, JP Auclair and Jacob Wester, and use their riders' combined experience to create high-performance gear that inspires you to go riding.